Art direction and design for a multi-channel campaign and trade show display announcing American Century Investments as the first asset manager to launch two actively managed, semi-transparent ETFs using Precidian’s ActiveShares methodology—Focused Dynamic Growth (FDG) and Focused Large Cap Value (FLV).
Art Direction | Design | Production Design | Project Management
American Century Investments
Unthink ETFs was a brand-level digital campaign designed to reposition American Century’s active ETFs as innovative and unexpected. The concept challenged traditional assumptions about ETFs, encouraging investors to rethink what an ETF can be and do. Aimed at both existing clients and new prospects, the campaign highlighted how American Century delivers the benefits of active management within the flexibility and efficiency of an ETF.
