As a sponsor of Big Slick’s annual celebrity weekend in Kansas City, American Century Investments leveraged the event to increase brand visibility and community engagement. Working within established brand guidelines and approved design elements, I developed a suite of social media assets and a promotional video that aligned seamlessly with the American Century Investments brand while capturing the energy and star power of the event.
The work balanced consistency with creativity—extending the brand into a high-profile, culturally relevant moment while ensuring clarity, cohesion, and polish across all channels.
Design | Campaign Strategy | Video Pre-Production
American Century Investments
To extend the sponsorship beyond event awareness, I designed a dedicated landing page that served as the central hub for the campaign—providing event details, contest information, and a clear call to action. The page was built to be simple, intuitive, and mobile-friendly, making it easy for users to engage and participate.
In support of the campaign, I also created branded social media photo frames that allowed fans to submit photos and compete in a pre-event photo contest. These frames reinforced brand consistency while encouraging user-generated content, helping to build excitement, expand reach, and foster community participation in the lead-up to the event.
