I led the end-to-end rebranding of the organization, defining a cohesive visual identity across digital, physical, and marketing touchpoints. The work included logo creation, interior and exterior signage, a complete redesign of the website and online presence, and consistent brand expression across advertising and campaigns. I directed the website design and build using Adobe CC, Figma, and Elementor, partnering closely with engineering through beta testing and launch to improve usability and efficiency across user journeys. In parallel, I developed and managed marketing collateral and print campaigns to support brand consistency and go-to-market initiatives.
Creative Direction | UI Design | AI-Augmented Product Design
TBO Bank
